VANTA
Self-initiated conceptFashion drop campaign13 pieces
About this project
A launch campaign for a made-up streetwear label: posters, stories and a carousel.
The brief
A small streetwear label is releasing its first drop, FW26: one hoodie, one tee and one cap. The campaign needs to build hype, announce the drop and push people to buy.
How I thought about it
Heavy off-white type, one lime accent used only for the label name and buttons, and the same three products repeated so people remember them.
What I made
- Posters for each product and one for the full set, in a dark concrete setting.
- A story sequence: teaser, 'Drop 01 is live' and 'Limited stock'.
- A five-slide carousel that walks through the drop.